I'm a Product Manager and Product Designer. I've spent 10+ years in product design and nearly 5 as a Product Manager, taking products from concept to commercialization. I decide what to build and why, and I design it.
Currently
Product Lead at Boomdevs, leading product design.
Previously
Lead Product Designer & Product Manager at BYSL Global Technology Group.
Most teams split these between two people. I do both, so ideas get tested before engineering commits.
I turn a messy problem into a clear plan the team can ship against, and make the calls on what goes first and what waits.
I make ideas concrete early, with flows people can click through.
Want this on your product?
Selected results from each role. The full stories are in the case studies.
Aug 2025 – NowPromoted
Product Manager
Jun 2025 – Aug 2025
BoomdevsProduct Lead for US, UK and Thailand clients, leading a team of 4–5. Grew custom booking software built for Rooftop Saunas into Find Your Calm, a marketplace launched in August 2025 and now live with 17 UK operators.
Jan 2022 – May 2025Promoted
Product Designer
Jun 2021 – Jan 2022
BYSL Global Technology GroupOwned SmartPeople, SmartOffice’s HR and payroll platform, end to end: scope, prioritization and a multi‑year roadmap approved by stakeholders. Led a team of 6, working alongside 40+ engineers.
Rebuilt checkout using data on where customers dropped out, surveys of customers who left, and recordings of real sessions, then tested it side by side with the old checkout. Weekly active users rose 20% across two product lines.
The checkout rebuild also lifted 30‑day retention by 10%.
Designed websites and mobile apps for 22+ small businesses in e‑commerce, food & beverage, agriculture, manufacturing & construction, ready‑made garments, medical, wellness and fitness, from first sketch to developer handoff, before joining Fixzella.
You have very good system knowledge and you understand how the business operates. It helped me a lot. I was always satisfied with your design and product decisions. You're the one person I can rely on, and you've never disappointed me.
The steps I follow, each with the project where it happened.
Before launch, I agreed with the client how success would be measured.
ExampleAidNetwork
I shipped time tracking completely first, then added HR and e‑signature.
ExampleKpiClock
AI writes the first draft of proposals and agreements; invoices are always calculated by fixed rules.
ExampleLeanDeck
I priced the booking software by the revenue each operator manages, and the client approved the model.
ExampleFind Your Calm
I audited the product before launch, cut about 30% of the scope and got it ready in 16 weeks.
ExampleSmartPeople
I studied where customers dropped out of checkout, using surveys from 180 customers and recordings of real sessions.
ExampleArgiweb
I mapped the platform's ten main modules and checked its structure against real HR and payroll tasks.
ExampleSmartPeople
I designed a full prototype of all five parts of the product in six weeks.
ExampleVarsee
I tested the redesigned onboarding with 45 people over 3 rounds. Drop‑off in the first session fell from 58% to 34%.
ExampleSmartPeople
I built a library of 120+ reusable components, which cut design‑to‑development handoff rounds from 3 to 1.
ExampleBYSL
A shipped 80% beats a perfect 100% that never leaves the roadmap. Launch, measure, then fix what users show you is broken.
The loudest voice in the room is rarely the user's. I test early, so decisions are cheap to make and easy to defend.
Every roadmap is a list of trade-offs. I write down what we're not doing and why, so the team can move without re-arguing it.
If the product doesn't work for everyone who needs it, it isn't done.
The tools I use to plan, design and measure.
Engineering taught me to see products as systems of connected parts.