Product Manager with a design edge.

KpiClock
United States

All-in-one team management SaaS replacing Hubstaff, BambooHR and DocuSign. I sequenced it (time tracking first, then HR and e-signature), and it's now live with 900+ companies and 25,000+ users.

Problem

Replacing three tools at once with a four-person team.

Decision

Ship time tracking completely first, then HR and e-signature, with a multi-tier approval engine and roster conflicts caught at creation.

Trade-off

The all-in-one promise was incomplete at launch.

LeanDeck
United States

Product Manager on an AI platform for proposals, agreements and invoices. I owned the billing and document journey, wrote and tested the prompts, and defined how AI output is evaluated.

Problem

Generative AI could draft every document, but agreements and invoices are financially binding.

Decision

AI drafts proposals and agreements only. Invoicing stays deterministic, and users can accept, edit or override any AI output without losing context.

Trade-off

Less automation speed for more reviewability: a plausible-but-wrong invoice is worse than a slow one.

Find Your Calm
United Kingdom

Rooftop Saunas asked for booking software that could one day be sold to other businesses. I owned how it became a platform (what became shared capability and what stayed operator configuration) and designed the pricing model, approved by the client: a free marketplace listing used as an acquisition channel, plus booking software priced by the revenue each operator manages. Launched August 2025; now live with 17 UK operators.

Problem

The platform needed recurring revenue in addition to one-off guest bookings.

Decision

Put memberships, packs and gift cards ahead of guest booking, and moved the offer out of post-checkout into the booking journey itself.

Trade-off

Accepted lower first-time conversion in exchange for subscription revenue and knowing who the customer is on every transaction.

Mark Andrews Creative
United States

Turned a one-sentence brief into the full product spec for a platform that sells kids' ministry resources to churches, schools, homeschools and families. Live in 12 weeks; $1M+ annual revenue today.

Problem

A one-sentence brief (courses, books and products, with e-learning “like Coursera and Udemy”) and no documentation or plan.

Decision

Three ways to buy on one platform: a subscription library, courses (in the library or sold separately) and physical goods as single purchases.

Trade-off

A more complex checkout and access rules (one cart for all three, courses unlocked by subscription or by purchase), and shipping alongside instant digital delivery.

SmartPeople
Bangladesh

Redesigned employee onboarding on mobile for SmartPeople, SmartOffice's HR and payroll platform, and validated it across 3 rounds of moderated usability testing (n=45). First-session drop-off fell from 58% to 34%, a 41% lift in activation.