Product Manager and Product Designer for SaaS, marketplaces and AI products.
Three parts of the work, from the first decision to the changes after launch, each with the case studies and notes behind it.
The work behind it
The work behind it
The work behind it
Seven kinds of product, each with a case study: the problem, the decisions and what they cost.
From one client’s booking tool to a 17‑operator marketplace.
Read the case study B2B SaaSOne product instead of three tools, now live with 900+ companies.
Read the case study AI SaaSAn AI proposal platform for agencies: beta in 8 weeks, now used by 500+ businesses.
Read the case study E‑commerce and e‑learningFrom a one‑sentence brief to a $1M+ a year platform, live in 12 weeks.
Read the case study HR and payrollA pre‑launch audit, a 16‑week turnaround, and an HR platform now used by 100+ companies.
Read the case study Media and content sitesA 24/7 sports channel and news hub, planned for eight weeks and live in five.
Read the case study Healthcare staffingTook over a healthcare staffing platform mid‑build and launched it two months later.
Read the case study Everything elseEvery product case study, and the apps, panels and systems I designed.
See all workFive steps, from the first call to the changes after launch.
We talk about the product, the users and the goal.
A written scope, the rules, and what moves after launch.
Flows, screens and a clickable prototype, with regular reviews.
I work with your developers, or bring a development team if you don't have one.
We measure, learn and improve.
Start with the scope, the design, or the whole product.
Discovery, MVP scope, PRD and business rules, pricing.
You get a written plan your team can build from.
User flows, UX/UI, a design system and a clickable prototype.
Scope, design and delivery through launch and after, with your developers or a development team I bring.
I keep a small number of projects running at a time, so each one gets real attention. Based in Dhaka (UTC+6), working remotely with teams in the US, UK and elsewhere.
Quoted exactly, with the project each one is about.
“You have very good system knowledge and you understand how the business operates. It helped me a lot. I was always satisfied with your design and product decisions. You're the one person I can rely on, and you've never disappointed me.”
Two templates from the Journal, free when you subscribe.
PRD template
The nine parts of a PRD, with space to write each one: problem, users, scope, flows, business rules, edge cases, data, success metrics and open questions. A two-page PDF: subscribe, and it’s yours to download here. Read the guide
You're in. Check your inbox. Download the PRD template PDF
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MVP scope worksheet
One page to scope a first release: the job people will do every day, the must-have flows, where money moves, what to integrate, what to cut, what comes after launch and how you will measure success. A one-page PDF: subscribe, and it’s yours to download here. Read the guide
You're in. Check your inbox. Download the MVP scope worksheet PDF
One email when a post is out. No spam. Unsubscribe any time.
Something went wrong. Please email iftiak.ad@gmail.com and I'll add you.
Questions that usually come up before a project.
A few lines is enough. I’ll reply within two business days.