Journal · Essays & notes 8 posts · 2026

Notes from building products.

Notes from building products: what we decided, what it cost, and what I'd change.

Cadence

About two posts a week, from real work.

Format

Plain essays with real numbers.

Featured · Product Management · 4 min

A launch‑readiness checklist for SaaS products

Ten checks I'd run before any SaaS launch, each one learned on a real product, from measuring the old system to the first weeks after launch. With a one-page PDF.

30 Oct 2026·Product Management·4 min read
Illustration on dotted paper: a tilted checklist card with five blue ticks, a pink "PDF" card with a download arrow, and a mint circle labelled "10 checks"

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Topics
No. 00730 Oct 2026

Live in 5 weeks against an 8‑week plan: integrate before you build

SportsOnTV, a 24/7 sports channel and news hub covering 32 sports, went live in five weeks against an eight-week plan. We used proven tools wherever we could and built only what had to be ours.

Product Management · 4 min
No. 00630 Oct 2026

How Mark Andrews Creative sells subscriptions, courses and products in one checkout

From a one-sentence brief to a platform live in 12 weeks, with three ways to buy in one checkout. The business it runs now makes over $1M a year.

Product Management · 4 min
No. 00530 Oct 2026

Designing approval workflows for B2B SaaS that don't lose requests

In KpiClock, each company builds its own approval steps, every approver's status is visible, and roster conflicts are caught before a roster is submitted. Here's how I designed it.

Product Design · 4 min
No. 00430 Oct 2026

Replace three tools with one: why we shipped time tracking first

KpiClock replaces Hubstaff, BambooHR and DocuSign. We shipped time tracking completely first and added HR and e-signature after. It's now live with 900+ companies.

Product Management · 4 min
No. 00330 Oct 2026

How we cut a booking flow from 9 steps to 4, and lifted completion by 31%

Find Your Calm's old booking flow took 9 steps. I redesigned it into 4, and booking completion rose 31% against the old system. Here's what I removed, what I grouped, and what it cost.

Product Design · 4 min
No. 00230 Oct 2026

Why we priced Find Your Calm by the revenue operators manage

Find Your Calm has two tiers, a free listing and paid booking software, and it charges no commission. Here's how I designed the pricing, and why.

Product Management · 2 min
No. 00130 Oct 2026

Where the AI acts in LeanDeck, and where it doesn't

AI writes the first draft of a proposal in LeanDeck. It never writes the invoice. Here's where we drew that line, and why.

AI · 3 min
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