Index 2018 — 2026 · Product & Design

Selected work

Product Management: products I've owned as Product Manager, from requirements and pricing to launch and post-launch monitoring. Product Design: the apps, panels and systems I designed.

Scope

SaaS, marketplaces, subscription commerce, e-learning, HRM, AI, e-commerce, streaming, AR, mobile apps.

Geographies

United States, United Kingdom, Netherlands, Thailand, Bangladesh.

001 / 2025 Case studyFind Your Calm Wellness marketplace and booking platform, grown from custom booking software built for Rooftop Saunas. I owned what became shared platform capability and designed the pricing model, approved by the client: a free marketplace listing plus booking software priced by revenue managed. Launched August 2025; now live with 17 UK operators. MarketplacePricingUK
002 / 2025 Case studyLeanDeck AI proposal, agreement and invoicing platform for design and dev agencies. Scoped AI to drafting proposals and agreements, and kept invoicing deterministic. Users can accept, edit or override any AI output. Beta in 8 weeks; now used by 500+ businesses. AIBillingUS
003 / 2025 Case studyMark Andrews Creative E-commerce and e-learning platform for kids' ministry resources. Three ways to buy on one platform: a subscription library, courses (in the library or sold separately) and physical goods. Live in 12 weeks; $1M+ annual revenue. SubscriptionE-learningUS
004 / 2025 Case studyKpiClock All-in-one team management SaaS replacing Hubstaff, BambooHR and DocuSign. I sequenced it (time tracking first, then HR and e-signature), with a multi-tier approval engine and roster conflicts caught at creation. Live with 900+ companies and 25,000+ users. Team SaaSSequencingUS
005 / 2024 Case studySmartPeople HR and payroll platform for SmartOffice. Ran a launch-readiness audit, cut scope by ~30% and rebuilt payroll and tax in 16 weeks. Live with 100+ companies and 17,500+ employees; activation +41%. HRMTurnaroundBangladesh
006 / 2025 Case studyAidNetwork US healthcare staffing platform. Took over as Product Manager mid-build, set success metrics and launch KPIs with the client, and turned HIPAA onboarding into progressive disclosure. Live with 6,000+ professionals. HealthcareComplianceUS
007 / 2025 Case studyVarsee AI live-shopping platform connecting online shoppers with in-store salespeople. Took it from an idea to a full prototype in six weeks: the one-to-one wedge, where AI acts, and zero-install adoption. Prototype, pitching to investors. 0 → 1AIPrototype
008 / 2025 Case studySportsOnTV 24/7 sports channel and news hub covering 32 sports. Stored AI summaries for search and displayed feeds, integrated streaming instead of building it, and built one template for 20 sports pages. Live in five weeks. MediaAI contentThailand
001 Rooftop Saunas The mobile app for Rooftop Saunas, an operator on Find Your Calm. Mobile appBookingUK
002 Find Your Calm (Admin) Operator admin panel for running bookings, locations, pricing and schedules across multiple sites. Admin panelBookingUK
003 Find Your Calm Customer portal for managing bookings, memberships, packs and gift cards. Web appMembershipsUK
004 LeanDeck Web app for AI-assisted proposal, agreement and invoicing flows. Users can accept, edit or override any AI suggestion without losing context. Built on a scalable Ant Design component library. Web appAIUS
005 KpiClock HRM web app: a multi-level approval workflow with clear status at each tier, and roster scheduling that flags shift conflicts at the point of creation. Web appHRMUS
006 Varsee (Customer) Customer experience for a first-of-its-kind AR live-shopping platform, built around expert-led sessions. ARLive shoppingUS
007 Varsee (Sales App) Mobile app salespeople use to run AR sessions, with gaze, gesture and overlay patterns defined in workshops with engineering. Mobile appARUS
008 Varsee Admin and super-admin panels for managing the platform. Admin panelUS
009 ILLIYEEN Retail e-commerce website: led the redesign with accountability for conversion, which rose from 11% to 16% over a 90-day post-launch window (funnel analysis, A/B testing, 200+ survey responses). WebsiteE-commerceConversion
010 SmartPeople HRM web app. An audit of SmartPeople HRM and SCMS against task-based scenarios surfaced 23 critical friction points; task completion rose 35% after the redesign. Web appHRMBangladesh
011 SmartOffice Design System The 120+ component design system I built at BYSL: WCAG 2.1 AA, ~60% fewer engineering-reported UI defects, handoff rounds cut from 3 to 1. Design systemWCAG 2.1 AABangladesh
012 SmartDesk Customer support and live-chat platform, similar to Intercom. Web appSupport
013 SCMS (Bill of Materials) Bill of materials system for clothing and shoe production parts. Web appManufacturing
014 Argiweb Checkout Rebuilt checkout from funnel analysis, exit surveys (n=180) and session recordings, validated by A/B testing: transaction completion up 25% within 60 days. CheckoutE-commerceNetherlands
015 Waqt Al Salaah Prayer times mobile app with adhan alarms, a mosque finder, qibla direction and a Ramadan timetable, in Arabic, English and Bangla. 100K+ downloads on Google Play. Mobile appAndroid
016 Prayer Alarm Mobile app with custom alarms for each daily prayer, schedules planned around prayer times, and a Quiet mode for uninterrupted prayer. 100K+ downloads on Google Play. Mobile appAndroid
017 Memorize Quran Quran memorization mobile app with Surah and Juz plans, ayah repetition, offline recitation and quizzes. 10K+ downloads on Google Play. Mobile appAndroid
018 EVRYDY Food delivery mobile app, similar to Foodpanda and Uber Eats. Mobile appFood delivery